IA Private Wealth Inc.

Director's Decision


Pursuant to National Policy 11-203 Process for Exemptive Relief Applications in Multiple Jurisdictions -- Relief from the prohibition on the use of corporate officer titles by certain registered individuals in respect of institutional clients -- Relief does not extend to interactions by registered individuals with retail clients.

Applicable Legislative Provisions

Multilateral Instrument 11-102 Passport System, s. 4.7(1).

National Instrument 31-103 Registration Requirements, Exemptions and Ongoing Registrant Obligations, ss. 13.18(2)(b) and 15.1(2).


December 31, 2021




The securities regulatory authority or regulator in each of the Jurisdictions (Decision Maker) has received an application from the Filer for a decision under the securities legislation of the Jurisdictions (the Legislation) that pursuant to section 15.1 of National Instrument 31-103 Registration Requirements, Exemptions and Ongoing Registrant Obligations (NI 31-103), the Filer and its Registered Individuals (as defined below) are exempt from the prohibition in paragraph 13.18(2)(b) of NI 31-103 that a registered individual may not use a corporate officer title when interacting with clients, unless the individual has been appointed to that corporate office by their sponsoring firm pursuant to applicable corporate law, in respect of Clients (as defined below) (the Exemption Sought).

Under the Process for Exemptive Relief Applications in Multiple Jurisdictions (for a dual application):

  1. the Autorité des marchés financiers is the principal regulator for this application,
  2. the Filer has provided notice that subsection 4.7(1) of Multilateral Instrument 11-102 Passport System (MI 11-102) is intended to be relied upon by the Filer and its Registered Individuals (as defined below) in each of the other provinces and territories of Canada (the Other Jurisdictions) in respect of the Exemption Sought, and
  3. the decision is the decision of the principal regulator and evidences the decision of the securities regulatory authority or regulator in Ontario.


Terms defined in MI 11-102 and National Instrument 14-101 Definitions have the same meaning if used in this decision, unless otherwise defined.


This decision is based on the following facts represented by the Filer:

  1. The Filer is a corporation formed under the laws of Canada and has its head office in Montréal, Québec.
  2. The Filer is registered as an investment dealer in all provinces and territories of Canada, and is registered as a derivatives dealer in Québec.
  3. The Filer is a member of the Investment Industry Regulatory Organization of Canada (IIROC).
  4. The Filer is not in default of securities or commodity futures legislation in any of the Jurisdictions.
  5. The Filer is a wholly owned subsidiary of Industrial Alliance Insurance and Financial Services Inc. (iAIFS), a life and health insurance corporation and financial services provider, which is itself a wholly owned subsidiary of iA Financial Corporation Inc. (iA Financial). iA Financial and its subsidiaries, including the Filer, are herein collectively referred to as "iA Financial Group".
  6. The Filer comprises two divisions: (i) Capital Markets (CM), and (ii) Private Wealth (PW). CM provides a broad range of services to "institutional clients" as defined in IIROC Rule 1201 and "permitted clients" as defined in Regulation 31-103. CM's service offerings include corporate finance, equity research, sales & trading, and advisory services for mergers and acquisitions. PW provides comprehensive personal wealth planning to retail clients. Each of CM and PW function independently, as stand-alone operations within the Filer, and each reports through a separate and distinct senior management structure within the iA Financial Group.
  7. CM does not provide discount brokerage services, retail brokerage services or any other services to retail clients. CM does not have any accounts held by individuals. CM does not promote its services to individual or retail investors as a part of its business model. CM does not provide any exception for onboarding individual clients.
  8. CM's client base is worldwide, including Canadian, American, European and Australian non-individual "permitted clients" and non-individual "institutional clients".
  9. The Filer is the sponsoring firm for registered individuals that interact with clients and use a corporate officer title without being appointed to the corporate office of the Filer pursuant to applicable corporate law (the Registered Individuals). The number of Registered Individuals may increase or decrease from time to time as the business of the Filer changes. As of the date of this decision, the Filer has 10 Registered Individuals.
  10. The current titles used by the Registered Individuals include the words "Vice-President", "Executive Vice-President", "Chief Executive Officer", "Vice Chairman", "Chairman", "Director", "Executive Director", "Associate Director", "Managing Director" and "Senior Director", and the Registered Individuals may use additional corporate officer titles in the future (collectively, the Titles).
  11. The Filer has a process in place for awarding the Titles, which sets out the criteria for each of the Titles. The Titles are based on criteria including seniority and experience, and a Registered Individual's sales activity or revenue generation is not a primary factor in the decision by the Filer to award one of the Titles.
  12. The Registered Individuals interact only with institutional clients that are, each, a non-individual "institutional client", as defined in IIROC Rule 1201 (the Clients).
  13. Section 13.18 of NI 31-103 prohibits registered individuals in their client-facing relationships from, among other things, using titles or designations that could reasonably be expected to deceive or mislead existing and prospective clients. Paragraph 13.18(2)(b) of NI 31-103 specifically prohibits the use of corporate officer titles by registered individuals who interact with clients unless the individuals have been appointed to those corporate offices by their sponsoring firms pursuant to applicable corporate law.
  14. There would be significant operational and human resources challenges for the Filer to comply with the prohibition in paragraph 13.18(2)(b). In addition, the Titles are widely used and recognized throughout the institutional segment of the financial services industry within Canada and globally, and being unable to use the Titles has the potential to put the Filer and its Registered Individuals at a competitive disadvantage as compared to non-Canadian firms that are not subject to the prohibition and who compete for the same institutional clients.
  15. Given their nature and sophistication, the use of the Titles by the Registered Individuals would not be expected to deceive or mislead existing and prospective Clients.
  16. For the reasons provided above, it would not be prejudicial to the public interest to grant the Exemption Sought.


Each of the Decision Makers is satisfied that the decision meets the test set out in the Legislation for the Decision Maker to make the decision.

The decision of the Decision Makers under the Legislation is that the Exemption Sought is granted, provided that, when using the Titles, the Filer and its Registered Individuals interact only with existing and prospective clients that are exclusively non-individual "institutional clients", as defined in IIROC Rule 1201.

This decision will terminate six months, or such other transition period as may be provided by law, after the coming into force of any amendment to NI 31-103 or other applicable securities law that affects the ability of the Registered Individuals to use the Titles in the circumstances described in this decision.

French version signed by:

"Éric Jacob"
Superintendent, Client Services and Distribution Oversight
Autorité des marchés financiers
OSC File # 2021/0659